Before I became a BCBA I spent eight years as a special education teacher — building relationships with kids and families long before the science had a name for what I was doing. That foundation changed everything about how I practice.

Across 13 years and multiple companies I kept hitting the same ceiling. Put your head down. Stay in your lane. You're a supervisor, so supervise. My knowledge and expertise went so far beyond that box — and I know yours does too.

I built Willow Behavior for the BCBA who is doing everything right and still wondering why it isn't enough. You're not alone in it. And there is more beyond the science, beyond the behavior, beyond the systems that have failed you.